Downloaded Video Receives Low Marks from Consumers
Few US consumers are satisfied with the videos they download from the Internet – just 16% say the selection online is very good, and only 13% say video downloads are sold at a reasonable price –...
View ArticleStudy: Retention, Recognition, Engagement Are Hallmarks of Custom Publishing
Most recipients of custom publications read them – and consequently have more familiarity with and more favorable impressions of the sponsoring organizations – according to a new study on readership...
View ArticleCustomer Satisfaction Down for Toyota, Apple and Google; Index Points to...
The American Customer Satisfaction Index (ACSI) has registered a marginal increase overall as customer satisfaction slows down, according to a report released today from the University of Michigan’s...
View ArticleSophos Facebook ID Probe Finds Users Reveal Too Much
More than four of tenFacebook users (41%) agreed to become “friends” with the fictional Freddi Staur and allowed access to personal data, according to new research by Sophos into the risks of identity...
View ArticleConsumers Sip, Don’t Gulp, Green Kool-Aid
Some 34% of consumers say they are much more concerned about environmental issues today than a year ago, but only 22% of consumers say they believe they can make a difference regarding the environment,...
View ArticleWebsite Design a Top Concern of Online Retailers
Not surprisingly, website design is a top priority for web retailers, 60.3% of which have redesigned their e-commerce sites in the past year, including 20.1% in the past three months and 14.3% within...
View ArticlePublic Blames Media for Too Much Celebrity Coverage
Celebrity scandals receive too much news coverage, say an overwhelming majority of the public (87%), and very few (2%) say there is too little celebrity scandal coverage, according to a recent national...
View ArticleSocial-Network Advertising to Keep Growing
Advertisers are increasingly shifting ad dollars to social networking sites from portal sites, much of that money going to MySpace and Facebook, according to a recent eMarketer report, “Social Network...
View ArticleStudy: Agencies’ Size Matters Little to Marketers
There’s a significant disconnect between marketing agencies and their clients’ decision-makers, according to Rainmaker Consulting’s “Intelligent New Business Survey,” which examines how US marketing...
View ArticleIPTV Video Services Market to Reach $26 Billion in 2011
Telcos are turning to internet protocol television (IPTV) to boost revenues as voice communications revenue declines; as a result, the IPTV video services market is forecast to explode by a factor of...
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